ONE of Club Med’s strategic pillars this year is anchoring its Exclusive Collection portfolio in the market, with General Manager Pacific Michelle Davies telling Cruise Weekly the revamped Club Med 2 (CW 29 Mar) will be at the forefront of this strategy. Davies admitted to hearing surprise from the trade...
ONE of Club Med’s strategic pillars this year is anchoring its Exclusive Collection portfolio in the market, with General Manager Pacific Michelle Davies telling Cruise Weekly the revamped Club Med 2 (CW 29 Mar) will be at the forefront of this strategy.
Davies admitted to hearing surprise from the trade when the renovated Club Med 2 was relaunched in the market.
However, as the luxury yacht sector booms, with brands such as Ritz-Carlton, Orient Express, and Aman all announcing their entry into the space, Davies said Club Med is here to stay.
“Cruising is something that we want to be part of,” she enthused.
“We feel that with this very unique product, we’re able to offer our clients something a little bit different to what they’ve already got in the marketplace.”
Club Med’s strategy will now see it turn to educating the trade on the yacht.
“We’ve seen an exceptional amount of interest,” Davies said.
“It’s definitely taken a big education piece from us to really reaffirm what is Club Med 2 and how does it differ from its competitors, what is the experience on board, how does it compare to or differ from a standard Club Med resort?”
According to Davies, it has not taken a lot to get travel advisors enthused about Club Med 2.
“Speaking to a lot of cruise specialists, there’s this huge appetite for small ship cruising, but if clients haven’t gotten in early, there isn’t a lot of availability for some of those peak destinations and peak departure periods.
“They’re really excited to have another player in the market.”
