This simplified branding retains the 25 year French heritage and core attributes of our company representing France’s acclaimed maritime tradition, whilst allowing us to readily present a more contemporary and recognisable brand in our international markets.
Following the launch of our modern, chic sisterships – Le Boreal in 2010, L’Austral in 2011, Le Soleal in 2013 and Le Lyrial in April 2015, with their unique capabilities and leading environmental technologies, it is only natural that we continue to expand and enhance our Polar operational leadership to all major cruise and expedition regions of the world.
With offices now in Marseille (head office), Sydney, Miami, Hamburg, Hong Kong and Shanghai, we truly are an international company and this is one of a number of initiatives that you will see over the coming months.
SOURCE PONANT