| Consumer Awareness

One of the major aims of the ICCA
when it was founded in 1996 was to
boost the profile of cruise holidays
with Australian and New Zealand
travellers.
Since that time we have worked very
closely with media around the country
to encourage Australians to consider
cruising on their holidays and visiting
cruise-savvy travel agents for advice
on the right ship experience for them.
We are now mid-way through our
local cruise season and it is pleasing to
see record levels of cruise coverage
throughout national media with a
focus on the wide variety of cruise
holidays available and the many
visiting ships that will call in Down
Under this wave season.
This provides an excellent
environment for Council-accredited
travel agents to introduce cruising to
clients who may not have considered
taking a holiday at sea before.
Don’t forget to use these articles as
tools to educate your clients about the
wide variety of cruise holidays
available.
Many of them are first-hand accounts
of life onboard that paint a picture of
exactly how relaxing and stimulating
cruising can be – often accompanied by
evocative images.
Remember, a picture is worth a
thousand words!
We will continue to work closely with
all forms of media to keep cruising
top-of-mind with travellers,
particularly emphasising the cruise
industry’s impressive growth and
expansion through our annual
statistics.
We can help direct them to you for
expert advice but it’s up to you to close
the deal!