| Cruise Holidays new campaign

Newly launched home-based cruise
specialist group Cruise Holidays has backed up
its push for new members with the launch of
a consumer advertising campaign extolling the
virtues of using a cruise specialist.
Managing director Les Farrar said the
campaign took a light-hearted approach to
highlighting the benefits of booking through a
cruise specialist.
The campaign includes print and electronic
advertisements as well as direct mail pieces
to Cruise Holidays agents’ client databases,
personalised with their own contact details.
The advertising also features the new-look
Cruise Holidays logo.
Australia is the first of Cruise Holidays’
international network to roll it out, with the
North American parent company set to follow
later this year.