THE launch of the new Platinum Cruise Club by Cruiseco (CW breaking news) is a clear reinforcement of “the Helloworld’s group commitment to the cruise sector” according to the company’s Chief Operating Officer Cinzia Burnes. The model sees the return of an exclusive, “by invitation only” offering from Cruiseco, reminiscent...
THE launch of the new Platinum Cruise Club by Cruiseco (CW breaking news) is a clear reinforcement of “the Helloworld’s group commitment to the cruise sector” according to the company’s Chief Operating Officer Cinzia Burnes.
The model sees the return of an exclusive, “by invitation only” offering from Cruiseco, reminiscent of its pre-Helloworld days when the group led Australia’s cruise boom as a membership collective of top-performing cruise specialists.
Phil Hoffmann Travel (PHT), one of the original founders of Cruiseco in 2000, is a foundation member of the new Platinum Club alongside other Helloworld member agencies Clean Cruising and the Hunter Travel Group.
Like its original forerunner, the new Platinum Cruise Club plans to “curate exclusive cruise and land packages, secure group allocations and join forces to sell into these”, as well as promote ad-hoc offers from cruise partners.
“The group is focused on enhancing collaboration of cruise experts to share best practice and innovations,” Burnes said.
Helloworld General Manager Cruise Karen Deveson said the Platinum Cruise Club is a “revised strategic approach which has been welcomed by our cruise line partners to see more proactive packaging of their cruise product”.
“We are thrilled by the positive response we have received.”
PHT Chief Executive Officer Peter Williams (pictured above with founder Phil Hoffmann) said collaboration with like-minded cruise-focused agencies backed by Cruiseco presents an opportunity for “everyone to win – client, cruise line, Cruiseco and the travel agent”.
“We expect this to be a great success and are excited for what’s ahead,” Williams enthused. BP
More details on page four.
