WHILST attending Cruise3Sixty last week in Vancouver, I met an agent who had a retail business solely focused on cruise passengers with special needs. When concentrating on a niche in any business you have to be focused. A great example of this was this particular agent who handed me his...
WHILST attending Cruise3Sixty last
week in Vancouver, I met an agent who
had a retail business solely focused on
cruise passengers with special needs.
When concentrating on a niche in any
business you have to be focused. A great
example of this was this particular agent
who handed me his business card which
was not only printed in ink but also in
braille – very clever.
This had me thinking further. Cruising is
possibly the most convenient way for the
disabled to visit places of interest around
the world.
Most cruise ships today offer an
increasing number of wheel chair
accessible cabins and have continued to
improve public facilities to make them
more user friendly for those with physical
impairments.
There are numerous websites that
offer services for this audience but the
most sensible approach for you would
be to approach the cruise line that most
interests your clients once you have
qualified them.
Remember, when looking at areas within
any market, discovering your own niche
is what will make you stand out from your
competitors. Anything that is unique has
a real value, and the more unique, the
greater the value!
If you can place an emphasis on your own
personal advice, service, knowledge and
empathy you will quickly find an emotional
connection with potential clients that will
make you a stronger consultant.
