CUNARD Line has appointed Katie McAlister (pictured) as President, with the brand’s new head to join in Aug. McAlister has enjoyed a 20-year career with TUI Cruises, where she is currently Chief Marketing Officer, UK & Ireland, leading the line’s sales channels and marketing in the region and globally. “This...
CUNARD Line has appointed Katie McAlister (pictured) as President, with the brand’s new head to join in Aug.
McAlister has enjoyed a 20-year career with TUI Cruises, where she is currently Chief Marketing Officer, UK & Ireland, leading the line’s sales channels and marketing in the region and globally.
“This was an unrivalled opportunity to join an iconic travel company at a key point in its history,” she said.
“I am so looking forward to joining the team as it widens its appeal and expands its guest base whilst retaining its renowned luxury, signature touches.”
McAlister started at TUI in 1998, and has held roles across most parts of the organisation, including overseas delivery, commercial, digital, and marketing.
Carnival President United Kingdom Sture Myrmell said McAlister’s commercial and operational experience, as well as digital transformation expertise and strategic oversight, will ensure that Cunard’s brand and growth opportunities are maximised.
He said the company is delighted to have someone of McAlister’s calibre join Cunard, particularly at this vital time of the cruise line’s expansion, with the brand yesterday celebrating the float out of its new ship Queen Anne.
The launch ceremony in Italy marked a year to go until the ship’s maiden voyage, when she becomes the 249th vessel to sail under the Cunard flag.
The float out completes the first comprehensive phase of construction for Queen Anne, ahead of the building of the luxury ship’s interiors.
She will set sail on her maiden voyage to Lisbon on 03 May 2024.
Meanwhile, Cunard has launched “the Ultimate Gift for Mother’s Day”, adding USD$200 of onboard credit to all staterooms booked on five select domestic sailings.
The Mother’s Day promotion is live until 14 May – CLICK HERE.
