| Cunard enjoys record-breaking year

CUNARD Line has reported record-breaking bookings this year, following the launch of its highly anticipated ship, Queen Anne (CW 03 Sep).

The cruise line recorded an impressive 73,000 additional guest reservations compared to the same period last year, representing a 23% YOY increase.

This marks the highest number of guests booked between 01 Jan and 31 Oct compared to any equivalent period on record.

The United Kingdom market contributed significantly to this success, with a 24% increase in passengers booking from Cunard’s homeland.

However, more than half of bookings during the period originated outside of the United Kingdom, with international markets having shown particularly strong interest.

Targeted campaigns in these regions have driven a 22% increase in international guest bookings over the past year, led by North America, with 29% more bookings from this market than the prior corresponding period.

Cunard is also continuing to attract both new and returning travellers, with the cruise line seeing a 49% rise in first-time guests compared to the same period last year.

President Katie McAlister believes the record-breaking year demonstrates the continued strength of Cunard’s identity.

“As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide,” she enthused.

“The launch of Queen Anne (pictured) has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests.

“These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel.” MS