New retail partnership to raise awareness of Regent amongst high-value shoppers.
Regent Seven Seas Cruises and iconic premium retailer David Jones have today launched a “highly integrated campaign across multiple touchpoints”, including Regent-branded David Jones windows in the flagship Sydney store.
The exclusive partnership is “an exciting first foray for the brand into the luxury retail space”, according to Lisa Pile, Regent Seven Seas Cruises Vice President of Sales for Australia and New Zealand.
“Cruise sentiment among consumers is more positive than ever. We are continuing to witness strong pent-up demand and a growing appetite among luxury travellers for the Unrivalled Experience that Regent offers,” she said.
Pile said the prestigious partnership would “create intrigue, excitement and stimulate inspiration for future voyages,” with the window displays complemented in-store with digital screens showcasing key ports visited by the line.
There’s also a pop-up Regent Cruise Lounge on level seven, live for four days from Tuesday 27 September 2022, offering a “relaxed and inviting concierge-style space for shoppers to enjoy a glass of Champagne while they chat to a Regent Cruise Consultant about their next dream voyage”.
More details in Friday’s issue of Cruise Weekly.