CW breaking news – End of an era as P&O Cruises Australia brand to be retired
June 4, 2024
Carnival Corp to absorb and sunset 90-year-old P&O Cruises Australia brand. Carnival Corporation will retire the 90-year-old P&O Cruises Australia brand in a major strategic shakeup revealed today. Effective from Mar 2025, all P&O Cruises Australia operations will be folded into Carnival Cruise Line, effectively doubling the brand’s presence in...
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Carnival Corp to absorb and sunset 90-year-old P&O Cruises Australia brand.
Carnival Corporation will retire the 90-year-old P&O Cruises Australia brand in a major strategic shakeup revealed today.
Effective from Mar 2025, all P&O Cruises Australia operations will be folded into Carnival Cruise Line, effectively doubling the brand’s presence in Australia.
Pacific Encounter and Pacific Adventure will be rebranded as Carnival Cruise Line ships, with Pacific Explorer to exit the fleet.
Both ships will operate alongside Carnival Splendor and Carnival Luminosa, with no changes forecasted for either of the two existing Carnival Cruise Line ships.
The move does not impact P&O Cruises UK in any way, the company said.
Impacted guests will be notified in the coming days of any changes to future bookings.
More details in today’s issue of Cruise Weekly.
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