The move is a first for both the cruise line and the luxury travel agency network.
Oceania Cruises is set to take over Travel Associates’ stores next month, in what is set to be an Australian first.
The exclusive deal will see Oceania promoted as ‘Cruise Line of the Month’ through Travel Associates’ digital campaigns and in-store activations.
Oceania will install a series of deluxe travel specialist ‘pop-up’ desks inside all Travel Associates stores, with each meeting to provide an opportunity to connect face-to-face with a TA consultant and an Oceania Business Development Manager.
The November-long campaign will also include a series of exclusive cheese and wine evening events, inviting guests to hear from the Travel Associates and Oceania teams, and receive special booking offers exclusive for TA clients.
More details in Monday’s issue of Cruise Weekly.