SINGER Delta Goodrem (pictured) is starring in Cunard Line’s new television commercial, its biggest campaign to date, named “Waltzing Australia”. The push is an ode to Cunard’s return to Australian shores and the country itself. The TVC was shot on the bow of Queen Elizabeth as she sailed into Sydney...
SINGER Delta Goodrem (pictured) is starring in Cunard Line’s new television commercial, its biggest campaign to date, named “Waltzing Australia”.
The push is an ode to Cunard’s return to Australian shores and the country itself.
The TVC was shot on the bow of Queen Elizabeth as she sailed into Sydney Harbour for the first time since the pandemic.
The commercial features Goodrem performing iconic bush ballad Waltzing Matilda, accompanied by a string quartet and flanked by Cunard officers & bellboys in their uniforms.
The campaign launches to coincide with the start of the Australian Open today, and will see a 30-second TVC running across various channels, VOD; and a full 100-second version on social media and YouTube for three months.
“I’ve performed in many locations around the world but performing on the bow of Queen Elizabeth as she sailed through Sydney Harbour was one of my highlights,” Goodrem said.
“As we neared the Opera House and Harbour Bridge, performing Waltzing Matilda was truly a magical moment.”
Cunard Vice President Commercial Matt Gleaves said “we wanted to show our Australian audience how special Australia is for Cunard, particularly after our long two-and-a-half-year absence.
“It would be remiss of us to not take advantage of one of the world’s most breath-taking harbours to be centre stage of our new campaign.
“Adding superstar Delta Goodrem’s performance into the mix makes this commercial one of the most iconic our brand has ever produced.”
Goodrem is the latest celebrity to link herself with Cunard, as the cruise line celebrates a century of welcoming stars on board, such as Cary Grant and Elizabeth Taylor, in its new ‘Sea Views’ photography exihbition (CW 11 Jan).
To view the TVCs, CLICK HERE.
