All Leisure Holidays Group has
appointed Discover the World
as its new GSA in Australia and
NZ, as well as Denmark, Finland,
Iceland, Norway and Sweden.
Colin Wilson, group sales
director, said the move was
“a logical step” to expand the
company’s growth in these
regions, particularly its expansion
into Scandinavia.
“With Discover’s vast network,
our expansion into Scandinavia
was an easy decision,” he said.
“These additional Scandinavian
markets will create new
customers for our brands as well
as support our ships when they
are positioned in these areas of
the world.”
Wilson acknowledged the “long
partnership” with Cruise Office in
Australia and New Zealand which
promoted the group’s Swan
Hellenic, Voyages of Discovery &
Hebridean Island Cruises brands.
“However we wanted one
business to help us work
seamlessly in these new
territories and as Discover was
well known to us because a
colleague had enjoyed a great
relationship with them, Discover
fit that bill,” he said.
