| Expedition growing for Seabourn

SEABOURN Cruise Line’s expedition product is proving popular with Australians, Senior Vice President Rob Coleman has revealed to CW.

The senior Seabourn leader said the business’ expedition itineraries are seeing strong year-over-year growth.

“Expedition demand continues to be driven by Antarctica and the Kimberley,” Coleman revealed.

Alaska is also proving popular, he added, with guests responding well to the introduction of Seabourn Encore (pictured) to the region for next year, when it will offer a series of ‘Ventures by Seabourn’ cruises.

“Our expedition voyages are attracting a higher percentage of first-time guests to the Seabourn brand than any other segment, demonstrating the growing appeal of these once-in-a-lifetime experiences,” he added.

The Kimberley has also been well-received, following its successful inaugural season last year (CW 07 Mar).

Demand for 2025 remains high, with strong forward bookings into next year.

Coleman also noted that the skew toward expedition is having a lengthening effect on Seabourn’s local booking curve.

“With bookings performing well and ships filling faster than in previous years, we’re also noticing a shift in booking lead times, with guests planning further ahead,” he explained. MS