| Face to Face with a Cruise Expert

One of the most satisfying aspects of
being involved in the education and
growth of our industry is discovering
talented individuals that are certain to
become future leaders.
One such person I recently caught up
with is Anna Marron from Clean
Cruising in Brisbane.
Anna was happy to share some of her
inspirational thoughts.
What have you gained from your ICCA
Accreditation?
ICCA training and specifically the 2011
Masters Conference has given me the
confidence to analyse my current
marketing strategy.
I now understand ways in which I can
improve and implement new ideas and
concepts that were learned.
Completing my Masters has also taught
me how to focus on retaining my current
clients as well as my product strengths &
delivery style.
What advice would you offer other retail
agents wanting to accelerate their cruise
business?
I would encourage any cruise agent to be
part of the Master’s program!
The knowledge I gained has significantly
helped my cruise business development, as
well as my career.
I would also suggest to retail agents to
choose a few cruise brands and increase
their knowledge on them thoroughly
instead of trying to know a little bit about
them all, choose a market you want to be
part of.
What do you enjoy most about selling
cruise holidays?
Converting & selling to the “non-cruisers”!
I love to hear the stories from clients who
thought they would never cruise once they
have returned – overjoyed at the
experience and ready to book their next
cruise holiday!