Fun ship on the way
March 17, 2011
With the recent announcement from Carnival Cruise Lines (CCL) that Carnival Spirit will be
plying her trade in our local waters from next
year, we have got to be looking forward to the
battle lines being drawn by the different brands
that are based here!
The branding of CCL as the “fun ships” is a
bit of a giveaway as to who their target
audience is!
Add to this, tag lines found throughout
promotional material that suggest “totally
awesome” is what you will experience, then my
guess is they will be honing in on the family
market!
From the CCL website – “our ships are built
with one goal in mind: to make sure that every
time you walk up the gangway, you get the
sense that you’re crossing over into a whole
new world of fun…”.
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 17 Mar 11To see the full story, see the embedded issue below or CLICK HERE to download Cruise Weekly from 17 Mar 11
