| Fun takes on a new dimension

CARNIVAL Cruise Lines has unveiled its Fun
Ship 2.0 project, which will see US$500m
poured into ramping up its on-board experiences.
Fourteen ships are scheduled to receive
upgrades to their entertainment and dining
offerings between now and 2015, via a series
of new partnerships and new spaces.
To that end, Carnival has enlisted entertainer
George Lopez as its new creative director for
comedy to enhance its fleetwide comedy
clubs; whilst a partnership with Food Network
star Guy Fieri, will see the development of a
free burger venue called Guy’s Burger Joint.
In addition video game manufacturer EA
SPORTS has been recruited to create the firstever
EA SPORTS Bar at sea, whilst Hasbro will
create Carnival a selection of larger-than-life
game shows featuring iconic games and brands.
The plans have also seen DJ IRIE appointed
as the official DJ of Carnival Cruise Lines, as
well as the development of a new high-energy
musical showcase.
In terms of new spaces and facilities Fun Ship
2.0 will see the creation of the RedFrog Rum
Bar and BlueIguana Tequila Bar, as well as
three un-named themed bars and lounges.
The cruise line will also debut a new
complimentary BlueIguana Cantina casual
dining option.
“Fun Ship 2.0 is the largest and most
ambitious initiative that our company has ever
undertaken and it will serve to significantly
transform the Carnival vacation experience for
our guests,” said Carnival CEO Gerry Cahill.
Carnival Liberty will be the first ship to
feature many of the new dining and bar
venues when she returns from a scheduled
refurbishment later this month.