CRUISE 1st’s preferred partnership with Holland America Line is paying off for cruisers with the duo having recently run a joint marketing promotion whereby all travellers who booked a HAL cruise went into a draw to win $1,000 onboard credit. The competition was promoted online, in the weekend papers, through...
CRUISE 1st’s preferred partnership with
Holland America Line is paying off for cruisers
with the duo having recently run a joint
marketing promotion whereby all travellers
who booked a HAL cruise went into a draw to
win $1,000 onboard credit.
The competition was promoted online, in the
weekend papers, through social media, mail
outs and signage at Cruise 1st’s North Sydney
retail store.
According to Cruise 1st, the efforts were
rewarded, with sales for Holland America Line
during the promotion period growing 10 fold
on the same volume sold in August 2011.
“The intention of the campaign was to
cement Cruise 1st in the minds of discerning
cruisers, as the place to book their next
Holland America Cruise, and the result shows
that we did this in spades!”, said Lance Batty,
gm of Cruise 1st.
Pictured above is Lance Batty, gm Cruise 1st,
and HAL’s Anthony Cooper conducting the draw.
