SCENIC Luxury Cruises & Tours is not concerned about an increasingly crowded market in the Kimberley next year, when its Scenic Eclipse II makes her debut in the region. Speaking to Cruise Weekly at the launch of Maritime Masters: Expedition Antarctica yesterday, General Manager Sales & Marketing APAC Anthony Laver...
SCENIC Luxury Cruises & Tours is not concerned about an increasingly crowded market in the Kimberley next year, when its Scenic Eclipse II makes her debut in the region.
Speaking to Cruise Weekly at the launch of Maritime Masters: Expedition Antarctica yesterday, General Manager Sales & Marketing APAC Anthony Laver reinforced no other line offers the ultra-luxury in a “class of its own” features, benefits, exploration, and discovery Scenic does.
“We don’t actually want to go and compare ourselves to the competitors because we do believe that this is a next generation ship that should create its own market for the ultra-wealthy high-net-worth individuals,” he said.
Scenic is seeing two distinct types of guests emerge from those booking its Kimberley product, Director, Scenic Global Marketing Strategy & Branded Content Katherine O’Neill added.
“We’re seeing that our guests are either looking to have an ultra-luxury experience in the region, or they’re looking to the Kimberley, and the point of differences is the ship,” she said.
Combination sailings are trending too, Laver added, with many Scenic Group guests completing a European voyage, and then boarding an Emerald Cruises ship for another journey.
Pictured: O’Neil and Laver.
