| Hurti records strong growth

HURTIGRUTEN has reported strong APAC growth, following its restructure late last year (CW 05 Dec), which saw it split from former sister brand HX.

The cruise line said trading has been impressive in Australia this year, with a growth in revenue driven by increased passenger demand for the line’s core Original voyages.

There has also been a substantial surge in bookings on premium Signature voyages, resulting in a 78% increase compared to the PCP.

Hurtigruten is aiming to build on this momentum by expanding its Signature program from May with the fully refurbished Midnatsol, doubling capacity (CW 26 May).

Both Hurtigruten’s Signature and Original voyages are the foundation for the significant growth of the cruise line’s multi-country Nordic Tour packages.

This success has driven a 60% year-on-year increase in capacity for both escorted and independent tours, and has enabled the launch of new departures and expeditions in Norway and the High Arctic Svalbard region.

“Asia-Pacific is a key growth region for Hurtigruten, with travellers increasingly seeking immersive, experience-rich journeys,” MD Damian Perry said.

“We’re seeing strong momentum not only for our Original and Signature voyages, but also for packaged tours that combine these with land-based exploration,” he added.

“Guests are showing a growing appetite for authentic, sustainably minded adventures – from chasing the Northern Lights to exploring Svalbard – experiences that Hurtigruten delivers like no one else.” MS