| HX rebrand provides clarity

HURTIGRUTEN Expeditions' rebrand to HX (CW 20 Sep) ensures a "really distinctive, clear guide" on how the cruise line differs from its sister operation, Hurtigruten Norwegian Coastal Express, Managing Director Damian Perry told Cruise Weekly.

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The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 25 Sep 23
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CW for Mon 25 Sep 2023 - HX rebrand provides clarity, Virgin cruises with Velocity, Explora cooks up a storm, CEOs get hands dirty, and more.