SOCIAL media platforms have been “blitzed with thousands of Cruise Month posts” according to Cruise Lines International Association (CLIA), with the reignited campaign putting cruise back in the spotlight under the theme of #LoveCruise. CLIA Australasia MD Joel Katz said the organisation had seen “some fantastic pick-up among travel agents...
SOCIAL media platforms have been “blitzed with thousands of Cruise Month posts” according to Cruise Lines International Association (CLIA), with the reignited campaign putting cruise back in the spotlight under the theme of #LoveCruise.
CLIA Australasia MD Joel Katz said the organisation had seen “some fantastic pick-up among travel agents who have amplified the initiative through their own digital campaigns”.
“We’re seeing a great mix of imagery, videos and tactical offers to promote cruising, as well as a lot of personal insight from well-travelled cruise specialists,” he said.
With just a week to go, CLIA travel agents are being further encouraged to take advantage of the Cruise Month Toolkit which contains a range of resources accessible via the CLIA member hub.
This week’s theme is Luxury Cruising, with CLIA offering a prize of $1,000 towards the cost of a cruise booked via a CLIA certified agent – cruising.org.au.
