SMALL ship wholesaler Micro-Cruising has joined Virtuoso’s exclusive network as a regional partner in Australia.
The inclusion of Micro-Cruising in the network will present new sales and marketing opportunities to Virtuoso’s 1,800 regional members, the wholesaler’s MD Nicola Caygill believes.
“Virtuoso’s dedication to curating one-of-a-kind travel aligns perfectly with our passion for small ship cruising, where every voyage is a boutique and personalised,” she said.
“Luxury is about choice, and with Micro-Cruising, Virtuoso members can select from the largest selection of the world’s most unique small ship cruises and charters,” Caygill added.
Micro-Cruising offers a portfolio of small ships, all accommodation 100 passengers or fewer.
The business specialises in offering cruise passengers a very high degree of personalisation, as well as access to hidden treasures that larger ships can’t access.
Micro-Cruising has also recently been tapping into the growing demand for “slow cruises”, which visit smaller ports and feature a lower destination impact.
Virtuoso agencies worldwide retail an average of US$35 billion annually, making the network one of the world’s the most significant luxury sellers.
The network has been bullish on the cruise industry of late, with a Jun study finding almost 60% of its members believe the sector will emerge as the strongest tourism vertical in 2024-2025, surpassing land experiences (CW 18 Jun 2024). MS