MSC Group’s cruise division has unveiled MSC Creative Studios, which is set to take entertainment on board the company’s cruise ships to the next level. The firm has acquired a production studio in Edinburgh, which it is currently transforming to become MSC Creative Studios, where it will develop its entertainment...
MSC Group’s cruise division has unveiled MSC Creative Studios, which is set to take entertainment on board the company’s cruise ships to the next level.
The firm has acquired a production studio in Edinburgh, which it is currently transforming to become MSC Creative Studios, where it will develop its entertainment and train its performers.
Expected to be fully operational by Jul, the studio will support the development of shows and productions for both MSC Cruises and Explora Journeys from the end of their 2026 seasons, joining Carnival Corporation, Royal Caribbean, and NCLH, which operate similar facilities.
The new space will act as a central hub for entertainment development, bringing creative, technical and production teams together under one roof.
MSC Studios will include a dedicated aerial rehearsal space, 11 dance studios, six vocal studios, a technical recording studio, offices and green rooms, changing facilities, and storage.
The facility will support rehearsals, technical training, stagecraft development and performer preparation prior to shows being launched.
“Having a dedicated home for our entertainment development and training is essential as we continue to expand the scale and ambition of our productions,” vice president of entertainment Steve Leatham said.
“This state-of-art facility will help ensure our shows are launch-ready and consistently delivered at the highest quality, reinforcing the cruise division’s long-term commitment to innovation in onboard entertainment.”
