MSC Cruises has unveiled “The Future of Cruising”, a new global brand campaign showcasing its long-standing commitment to sustainability. The new campaign, inviting travellers to “Discover the future of cruising”, is rolling out in more than 30 markets, and was filmed on board MSC World Europa (pictured), the newest and...
MSC Cruises has unveiled “The Future of Cruising”, a new global brand campaign showcasing its long-standing commitment to sustainability.
The new campaign, inviting travellers to “Discover the future of cruising”, is rolling out in more than 30 markets, and was filmed on board MSC World Europa (pictured), the newest and one of the most environmentally friendly ships in the fleet.
The campaign zeroes in on World Europa’s unique environmental features and technologies, as well as MSC’s wider sustainability progress across all of its 21 vessels.
The “bold and distinctive” creative concept illustrates MSC’s vision for future cruise vacations by showcasing the fleet’s environmental performance alongside glimpses of life on board.
From the sustainable technologies featured on new vessels to cutting-edge entertainment and innovative restaurant concepts, the campaign details how MSC is pushing the boundaries of a vacation experience at sea.
MSC believes the campaign is the first in the industry to focus primarily on a cruise line’s sustainability commitment and make it central to its engagement with consumers, travel partners, and other stakeholders.
Ads will be carried on television along with outdoor, print, digital, and social media.
Executive Chair Pierfrancesco Vago said sustainability is central to MSC’s DNA and the way the cruise line operates.
“Cruising is one of the best holiday options for consumers today, but many of our guests don’t realise that it has important sustainability aspects as well.
“We have long had a steadfast focus on sustainable and environmentally responsible business practices and on protecting guests, employees, and the communities in which we operate.
“Today more than ever, brands like MSC Cruises recognise the vital importance of the environment, and a healthy and viable planet and this is why we think it is important for us to take a leadership role and make our sustainability commitments a key element of our discourse with consumers and overall society.”
To view the new campaign, CLICK HERE.
