THE Mediterranean and Northern Europe are set to be the top destinations for Australians cruising with MSC in 2026. The brand has revealed that the Med in particular has grown in popularity by 15% over the last two years – one of six new trends unveiled by the cruise line....
THE Mediterranean and Northern Europe are set to be the top destinations for Australians cruising with MSC in 2026.
The brand has revealed that the Med in particular has grown in popularity by 15% over the last two years – one of six new trends unveiled by the cruise line.
MSC has also recorded new embarkation patterns, with Italy’s Bari (pictured) rising quickly in demand, while Rome remains the top choice, followed by Barcelona and Venice.
Additionally, cruise passengers are opting to book a more premium experience, reflected in the strong year-on-year uptake of the line’s MSC Yacht Club offering.
They are also embracing indulgent quick trips as a form of self-care, such as four-night itineraries visiting sun-soaked destinations like the Bahamas.
Other trends include ‘kidfluencing’, with more than 80% of parents saying that their kids help choose and plan their trip; and offseason travel, with more cruisers seeking out milder temperatures, fewer crowds, and more affordable pricing.
Sporting events are also shaping up to be a big driver for MSC customers next year, particularly with the line serving as the title sponsor of three Formula 1 World Championship Grand Prix.
“As we look ahead to 2026, it’s clear that travellers are seeking holidays that feel more meaningful, effortless and tailored to their lifestyles,” said Antonio Paradiso, Vice President International Sales at MSC Cruises & Explora Journeys.
“Major global sporting events are inspiring fans to turn their trips into full holiday experiences, and with key home ports like Miami and Seattle, MSC is well placed to support this growing wave of sportscursions.” JM
