LAST week, we announced that National Cruise Week (NCW) 2013 will take place from September 2 – 9. To take advantage of this event it is important for you to prepare in advance. Remember the five P’s – Prior Preparation Prevents Poor Performance. If you are on the ball, you...
LAST week, we announced that National
Cruise Week (NCW) 2013 will take place
from September 2 – 9. To take advantage
of this event it is important for you to
prepare in advance. Remember the five
P’s – Prior Preparation Prevents Poor
Performance.
If you are on the ball, you will already have
the date firmly logged in your calendar – but
don’t stop there. Results from our post-
NCW survey in 2012 showed quite clearly
that agents who took an active approach
prior to and during the event experienced
an increase in sales.
For success to find its way to your agency,
all team members need to play their part.
Just because it is a major promotion doesn’t
mean it is the sole responsibility of the
store manager to get things moving.
It is also important to realize that during
NCW, new bookings WILL NOT drop
miraculously from the sky, with little or no
effort! To help CLIA Members think about
what sort of activity can be undertaken to
prepare for NCW, we have put together
an Agents Support Pack that can be
downloaded from the members area of the
NCW website.
In very simple terms, the goal of NCW is
to expand the awareness of cruising as a
great value holiday option. My advice to
you is to “reach out to your database” and
identify your cruise clients. Then you want
to challenge your satisfied cruise clients
to introduce you to a friend who is yet to
experience a cruise.
“Sales 101” tells us that making 10 x
contacts will lead to 3 x appointments and 1
x sale. If you want 5 sales you need to reach
50 of your clients so keep that in mind in
the lead up to NCW
