| National Cruise Week Success

During the weeks leading up to
National Cruise Week we experienced
a flurry of interest from agents all over
the country wanting to get involved.
Overwhelmingly the feedback we
have received around the concept of
National Cruise Week has been
phenomenal from our members and
many have shared stories of what
activity they have undertaken.
Seeing retailers pro-actively embrace
the concept, organising events,
contacting their local media and
connecting with their client base to let
them know about National Cruise
Week has been the most satisfying
aspect from our point of view.
A major promotion like this can’t get
off the ground without all of us
working together for the greater good
of our cruise sector so congratulations
to all of you that have put in the effort
and are reaping the rewards this week
through a spike in your cruise sales.
I hope there is nobody still sitting
behind their desk waiting for business
to come strolling through the door
(although we have heard of plenty of
easy sales being made this week) but if
you are, it’s not too late to at least
communicate with your database that
now is a great time to be talking about
taking your 1st (or next) cruise holiday.
From editorial organised by the ICCA
as well as targeted ads in major
newspapers and extensive discussion
on many radio stations, our media
monitoring service has confirmed that
the coverage of cruise across many
forms of media all over Australia and
New Zealand in the last two weeks has
been nothing short of staggering!