NORWEGIAN Cruise Line (NCL) believes it has a significant opportunity to lure guests from sister brand Oceania Cruises onto its ships through their parent company’s recently introduced Loyalty Status Honoring Program (CW 30 Sep). NCL Chief Sales & Marketing Officer International Jason Krimmel told CW although the company is yet...
NORWEGIAN Cruise Line (NCL) believes it has a significant opportunity to lure guests from sister brand Oceania Cruises onto its ships through their parent company’s recently introduced Loyalty Status Honoring Program (CW 30 Sep).
NCL Chief Sales & Marketing Officer International Jason Krimmel told CW although the company is yet to notice any trends emerge through the status match, he believed the new program will lean in to the multigenerational travel trends sweeping across the cruise sector at present.
“The biggest opportunity for NCL is clearly going to be from Oceania to Norwegian, when there’s multigen involved,” Krimmel asserted.
“Offering ‘The Haven’ experience for the matriarch and patriarch, you can go downtown for dinner and a show, and then they go back uptown at night.”
Another opportunity Krimmel identified is for Oceania guests to travel in The Haven on a shorter NCL cruise.
Many Oceania voyages skew longer, with the status match program allowing the luxury line’s passengers to join a shorter voyage in NCL’s upscale “ship-within-a-ship” concept.
“It opens up the door for Oceania’s guests to come and go in The Haven on a Jewel-class vessel in Asia, but in a more truncated time period, and at a very different price point.” MS
Pictured is the Norwegian team: Krimmel, Senior Marketing Manager Tara Clifford, Director of Sales Angela Middleton, Vice President & Managing Director Ben Angell, and Public Relations Manager Leanne Fonagy.
