| NCL signs new music partnership

Norwegian has joined forces
with Sixthman to take the next
step in its musical
entertainment.
A STRATEGIC relationship between Norwegian
Cruise Line and Sixthman, a leading producer
of music-themed cruises, is set to evolve the
entertainment offered on NCL ships.
Sixthman, founded in 2001, pioneered the
destination event movement by hosting
guests on more than 43 full-ship charters over
the past 11 years.
The US company has partnered with artists
such as KISS, Kid Rock, John Mayer, Zac Brown
Band, Lynyrd Skynyrd, 311, Lyle Lovett,
Barenaked Ladies, and many others, as well as
brands such as VH1, Graceland and Turner
Classic Movies.
According to Sixthman, its mix of intimate
artist interaction with fan communities has
“ignited a passionate, loyal and growing
following” for its cruise events.
“We have been impressed with the range of
events Sixthman has produced and believe
strongly in this growing segment,” said Kevin
Sheehan, NCL’s CEO, in a statement.
“Sixthman’s expertise and relationships will
help us further extend our position as the
leader in cruise ship entertainment.”
The new partnership allows NCL and
Sixthman to work with the many travel
partners and music and theme cruise
producers in expanding this growing segment
of the industry by delivering a unique
experience for fans.
The deal is the latest in a series of NCL
innovations in the evolution of onboard
entertainment, which began when the line was
the first to bring Broadway-style shows and
celebrity performers to sea, and has continued
with its most recent success with Norwegian
Epic featuring brand-name entertainment such
as Blue Man Group, Legends in Concert, Cirque
Dreams & Dinner, and Howl at the Moon, all
never before offered on ships.