OLDER guests are flocking to Norwegian Cruise Line’s Australian product, as many other companies around the industry chase younger passengers. Vice President & Managing Director Ben Angell told Cruise Weekly the passenger demographic aboard the cruise line’s locally based Norwegian Spirit is defying global trends. “Our average age is staying...
OLDER guests are flocking to Norwegian Cruise Line’s Australian product, as many other companies around the industry chase younger passengers.
Vice President & Managing Director Ben Angell told Cruise Weekly the passenger demographic aboard the cruise line’s locally based Norwegian Spirit is defying global trends.
“Our average age is staying the same, but in some destinations – the South Pacific is a good example – we’re still older.
“We might skew from high fifties up into even the sixties, and what we’re hearing is that there is a gap in the market that no one’s filling here.
“It’s older couples primarily that have a lot of free time, they’re often retired, they have a lot of disposable income, and they want a cruise experience on a smaller ship with a huge amount of variety.”
Other cruise lines are not meeting the needs of these passengers with their local programs, Angell offered.
“if you look at the large ship cruising in this market, they’re skewing younger and younger in the guests they are marketing to,” he said. MS
