NORWEGIAN Cruise Line (NCL) has seemingly undergone a visual update across its social media channels, creating speculation about a larger rebrand NCL’s blue logo, which has been a staple for several years, has now switched to black on several of the line’s platforms, which many suggest could be a potential...
NORWEGIAN Cruise Line (NCL) has seemingly undergone a visual update across its social media channels, creating speculation about a larger rebrand
NCL’s blue logo, which has been a staple for several years, has now switched to black on several of the line’s platforms, which many suggest could be a potential signifier of major changes to the cruise line’s brand or onboard offerings.
Alongside the change of colour, NCL has adopted a new slogan, “It’s Different Out Here”, which was reported to have been filed for trademark in Oct last year.
The new slogan was complimented by an intriguing video posted by Norwegian on Instagram and Facebook, depicting men dressed in 18th century attire dancing aboard an old sailing ship, alongside the same slogan.
A rebrand would coincide with the United States celebrating 250 years since its independence this year.
NCL told CW more details are set to be revealed soon.
