NORWEGIAN Cruise Line (NCL) has unveiled Rebel Fish Creative Group, the first-ever in-house agency to lead the company’s creative marketing efforts. Rebel Fish is made up of a global team of 50 creatives, writers, editors, producers, project managers and account representatives, who will support NCL’s growing creative needs and further...
NORWEGIAN Cruise Line (NCL) has unveiled Rebel Fish Creative Group, the first-ever in-house agency to lead the company’s creative marketing efforts.
Rebel Fish is made up of a global team of 50 creatives, writers, editors, producers, project managers and account representatives, who will support NCL’s growing creative needs and further strengthen its presence.
The Group will lead an array of initiatives from large-scale brand campaigns to innovative direct mail communications, billboard ads, television commercials, social content creation, and will support the development of new onboard venue concepts.
Rebel Fish will deliver integrated campaigns and creative solutions for NCL’s consumer marketing, hotel operations, newbuild development and programs such as Casinos at Sea, Partners First, and Latitudes Rewards.
It will be led by Senior Director Becky Winters, who holds 15 years of experience with NCL.
“I am excited to celebrate the launch of Rebel Fish Creative Group and showcase how much we value the exceptional work this team is doing to position NCL as the vacation of choice,” Chief Consumer Sales & Marketing Officer David Herrera said.
“From producing some of the company’s most meaningful and strategic campaigns during one of the toughest times in our history, to supporting the record-breaking launch of Norwegian Prima, this team continues to step up and play an important role in the company’s comeback story and continued growth.”
