NORWEGIAN Cruise Line (NCL) is this year turning its annual Walk for Wellness initiative into an industry-wide event, opening registrations to everyone from the travel sector, in an attempt to set a world record. Speaking exclusively to CW at this week’s Australian Cruise Association Conference in Wollongong, NCL Managing Director...
NORWEGIAN Cruise Line (NCL) is this year turning its annual Walk for Wellness initiative into an industry-wide event, opening registrations to everyone from the travel sector, in an attempt to set a world record.
Speaking exclusively to CW at this week’s Australian Cruise Association Conference in Wollongong, NCL Managing Director & Vice President Ben Angell announced the official opening of registrations for Walk for Wellness, ahead of the month-long Oct initiative.
He said this year’s Walk for Wellness has the support of the “who’s who from the industry”, as the initiative attempts to bring travel together for a world record attempt of “longest distance achieved by a team of travel professionals in one month”.
“We’ve opened it up to all the industry, not just travel agents, and we’re using it to demonstrate the strength and resilience and the unity the industry has,” he explained.
“Last year we got over 1,000 participants just from the travel agent community; this year we’ve got the support of just about every leader in the industry, and we’re expected to surpass that mark quite comfortably.
“It’s an undeniable show of the strength and resilience of the industry,” Angell added.
The NCL chief said he is confident a whole-of-industry Walk for Wellness will generate at least 1,500 sign-ups, which will comfortably pass last year’s mark of 1,000, but it “could go much bigger than that,” he hoped.
“I’ve always said [Walk for Wellness] is bigger than NCL, but this year it really is bigger than itself….this is about the industry,” Angell added.
This year marks the fourth Walk for Wellness, with the event to again coincide with National Mental Health Month, and the World Health Organization’s Mental Health Day on 10 Oct.
Participants can walk solo, with colleagues, or even take a hosted walk with their local NCL Business Development Manager via the free MoveSpring application, which syncs with a user’s mobile and wearable devices.
Walkers will be invited to “Think International, Think NCL”, by walking around a world map, with challenges, surprises, and prizes – including a European cruise – to keep walkers engaged, motivated, and on track.
CLICK HERE and head to page four to register and to find out more about NCL’s Walk for Wellness, with the first 300 registrations to receive a Walk for Wellness cap.
