NORWEGIAN Cruise Line has officially debuted its new brand campaign, ‘It’s Different Out Here’, which was launched on the company’s social media earlier this month (CW 05 Jan). The campaign launch will be supported by a major integrated marketing push across Australia, led by an out-of-home campaign with key placements...
NORWEGIAN Cruise Line has officially debuted its new brand campaign, ‘It’s Different Out Here’, which was launched on the company’s social media earlier this month (CW 05 Jan).
The campaign launch will be supported by a major integrated marketing push across Australia, led by an out-of-home campaign with key placements across transit, rural airports, cinemas streaming, and more.
Norwegian’s new brand platform will be accompanied by a television spot in the US (CLICK HERE), highlighting the new tagline, which is a revival of its slogan from the 1990s.
The new platform is rooted in its history as a pioneer in the industry, and the creator of “freestyle cruising”, which eliminated rigid traditional dining and entertainment schedules, as well as being the first cruise line to offer weekly voyages to the Caribbean, and the first to have a private island, Great Stirrup Cay.
Norwegian’s new campaign also includes a fresh look, including the new black logo, which it believes “evokes freedom with its airy, fluid, and uncluttered design that gives a sense of presence in the current moment.” MS
