MSC Cruises is inviting travellers to discover the magic of unplanned moments, as part of a new global campaign titled ‘The Best Holiday Ever’. The new push, developed in partnership with advertising agency McCann, features a reinterpretation of the iconic track ABC by The Jackson 5, including newly written lyrics...
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MSC Cruises is inviting travellers to discover the magic of unplanned moments, as part of a new global campaign titled ‘The Best Holiday Ever’.
The new push, developed in partnership with advertising agency McCann, features a reinterpretation of the iconic track ABC by The Jackson 5, including newly written lyrics that highlight the breadth of experiences and services offered on board a cruise with the brand.
MSC’s new campaign reinforces the line’s spirit of discovery, warmth, and hospitality, while reimagining a globally loved hit in a way that aligns seamlessly with the campaign’s spirit.
The new brand push is centred around 30- and 60-second spots, highlighting the cruise line’s key experiences, such as food & beverage, entertainment, kids & family, MSC Yacht Club, the fleets’ design elements, wellness, destinations, shopping, and more – CLICK HERE to view.
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