TOURISM NEW ZEALAND HAS BECOME THE LATEST associate member of the International Cruise Council Australasia – a clear sign of the body’s recognition of the value of cruising, says gm Brett Jardine. “It’s very exciting to have the membership of such a strong tourism body in the region because it...
TOURISM NEW ZEALAND HAS BECOME THE LATEST
associate member of the International Cruise
Council Australasia – a clear sign of the
body’s recognition of the value of cruising,
says gm Brett Jardine.
“It’s very exciting to have the membership
of such a strong tourism body in the region
because it indicates that they recognise the
cruise industry is making a significant
contribution to their economy,” he told CW.
“Tourism New Zealand’s membership is a
token contribution back to the industry, to
support it and to recognise our support.”
Jardine said TNZ would have greater access
to ICCA’s cruise specialist agents and would
also be involved in improving agent education.
“It’s very positive for us – we’ll gain from
their expertise and it will give us the ability to
expand on our New Zealand content in
training.”
Jardine said he looked forward to other
tourism bodies, such as Tourism Australia,
“following suit”.
Justin Watson, gm, marketing communications,
TNZ, predicted a further 20% rise in the
number of international cruise passengers
visiting the country in 2011-12.
According to the latest ICCA figures, NZ
attracted 10% of Australian cruise passengers
in 2010, up 32% on the previous year.
