OCEANIA Cruises has unveiled ‘The Joy of Travelling Well’, a new global campaign. The push aims to capture Oceania’s belief that “the most meaningful journeys are those taken at a considered pace, where every detail is thoughtfully curated, and every moment feels personal.” It will be guided by four foundational...
OCEANIA Cruises has unveiled ‘The Joy of Travelling Well’, a new global campaign.
The push aims to capture Oceania’s belief that “the most meaningful journeys are those taken at a considered pace, where every detail is thoughtfully curated, and every moment feels personal.”
It will be guided by four foundational tenets: immersive itineraries; intimate, luxurious ships; genuine hospitality; and ‘The Finest Cuisine at Sea’ – the cruise line’s long-standing brand promise.
The brand evolution has been timed with its transition to an adults-only cruise line (CW 08 Jan).
“The launch of ‘The Joy of Travelling Well’ campaign offers a clear expression of who we are and what sits at the very heart of Oceania Cruises,” chief luxury officer Jason Montague said.
Advertising will launch across digital, social, print, and TV, touchpoints, as well as direct-to-consumer channels.
