SALES FOR ORION EXPEDITION CRUISES’ 2011 inaugural Borneo season have so far exceeded the company’s sales projections, despite getting off to a slow start. Speaking to CW yesterday, Chris Perkins, GM of Sales & Marketing at Orion Expedition Cruises, confirmed that following the addition of several educational tools for agents...
SALES FOR ORION EXPEDITION CRUISES’ 2011
inaugural Borneo season have so far
exceeded the company’s sales projections,
despite getting off to a slow start.
Speaking to CW yesterday, Chris Perkins, GM
of Sales & Marketing at Orion Expedition
Cruises, confirmed that following the addition
of several educational tools for agents and
consumers, Australian sales for Borneo increased
four-fold, leaving now only limited availability
on voyages between Aug and Sep this year.
The slow sales start, according to Perkins,
was due to a lack of understanding of
Borneo, with many customers unable to
distinguish between the four voyages.
To resolve this problem, Orion created a
map which provides detailed information of
routes and highlights.
“Borneo is a new and exciting destination
for Orion, but we have had to work hard to
understand the destination and what it can
offer our guests,” Perkins said.
Australian booking interest was also
boosted with the release of the inspirational
Born to Be Wild IMAX documentary which
centered around the work of Borneo
orangutan sanctuary Camp Leakey, to which
Orion II will be taking guests in Dec.
Australians are taking the lion’s share of
bookings, however Perkins said that the
company has noticed a sharp rise in interest
from guests in the US market.
Sales for Orion’s return to Borneo in 2012,
(released to the market in Apr) are also very
strong, according to Perkins, with bookings
coming from a diverse mix of guests drawn
by the “experience” Borneo has to offer.
Agents who would like a copy of the new
Borneo map tool, or details of upcoming film
nights and briefings should email Orion at
info@orionexpeditions.com.
