PEARL Expeditions has appointed Julie Golding as Head of Commercial & Product Marketing to drive the new line’s next growth phase.
Golding will report to General Manager & Head of Sustainability Mick Fogg, leading the commercial sales and customer service team, while also working closely with marketing & PR agency GTI and sales representation agency La Collection.
She will be responsible for implementing integrated sales and marketing strategies to drive growth, while building Pearl’s positioning in the boutique expedition market.
Golding most recently served as Ponant Explorations’ Key Account Manager, following a restructure of the cruise line’s team last month (CW 06 Nov).
She has also worked with Silversea, APT, and Globus family of brands in the past, as well as Rocky Mountaineer.