The 2013-15 program has been enhanced with smartphone and tablet technology and greater use of social media. The largest ever brochure produced by P&O Cruises is connecting its latest holiday program with its growing online presence. On sale now, the 2013-15 brochure introduces interactive features that allow clients to discover...
The 2013-15 program has been
enhanced with smartphone
and tablet technology and
greater use of social media.
The largest ever brochure produced by
P&O Cruises is connecting its latest holiday
program with its growing online presence.
On sale now, the 2013-15 brochure
introduces interactive features that allow
clients to discover the line’s offerings via
advancements such as QR codes.
One click of a smartphone or tablet takes
users into P&O Cruises’ Landlubbers or social
media sites.
The company is now involved in Pinterest
and Instagram, as well as its popular Facebook
page, which has almost 200,000 likes, and
Twitter.
P&O Cruises senior vice president Tammy
Marshall said the new brochure reflected their
strong social media presence and hoped to
encourage passengers to share their holiday
memories with @pocruises and to use “fun
hashtags” such as #sailaway.
“It’s becoming increasingly important
to connect with past and future cruise
passengers in a digital space,” Marshall said.
“This brochure really bridges the two worlds
for the first time and underscores how vital
social media and smartphone technology is to
our ongoing success.”
Highlights of the 2013-15 program include
cruises from every mainland state, the
first roundtrip sailings from Adelaide, new
itineraries to Indonesia from Fremantle, and
new ports of call in Papua New Guinea.
Presented in a matte finish, the brochure has
more than 300 departures from six different
ports and an expanded itinerary index that
spreads over two pages.
To connect, see pinterest/com/pocruises,
instagram.com/pocruises, facebook.com/
pocruises and twitter.com/pocruises.
