P&O Cruises has announced the line this
week set a new social media milestone by
reaching 250,000 “likes” on its Facebook page.
The company said that over the last year, the
number of “likers” has grown by approximately
12,000 on average each month, with its range
of interactive and engaging content attributed
to the increase in popularity.
Such content includes frequent competitions,
travel polls, special offers, share their own
P&O holiday photos with others as well as
establish communication in advance with
fellow guests boarding an upcoming cruise.
“Cruising and social media are a match made
in heaven and really adds to the excitement
before, during and after a cruise,” Carnival
Australia marketing director Simon Cheng said.
Cheng added that based on current growth,
the line hopes to reach half a million likers at
some point over the next year.
