PONANT Explorations Group has unified the loyalty experience across its entire brand portfolio, including the newly acquired Aqua Expeditions (CW 21 Mar). The new Status Match initiative means guests can enjoy reciprocal recognition, tier-matched benefits and onboard credits across Ponant Explorations, Paul Gauguin Cruises, Ponant Yachting, and Aqua Expeditions. Previously,...
PONANT Explorations Group has unified the loyalty experience across its entire brand portfolio, including the newly acquired Aqua Expeditions (CW 21 Mar).
The new Status Match initiative means guests can enjoy reciprocal recognition, tier-matched benefits and onboard credits across Ponant Explorations, Paul Gauguin Cruises, Ponant Yachting, and Aqua Expeditions.
Previously, Ponant Explorations, Paul Gauguin Cruises and Ponant Yachting shared a loyalty program – the Ponant Yacht Club – while Aqua Expeditions operated its own, Circolo Aqua, which launched in Sep (CW 10 Sep).
The new initiative brings all the group’s loyalty programs under a single framework, offering guests better recognition and benefits across its brands.
For Circolo Aqua members, this means access to tier-matched privileges when booking with Ponant brands, including additional onboard credits of up to 50 (A$89) per person, priority services and dedicated support from the Ponant Reservations team.
Circolo Aqua members will enjoy these benefits from their first sailing with Ponant, and will be matched to their respective Ponant Yacht Club tiers.
Ponant Yacht Club members will also be matched to their respective Circolo Aqua tiers, and receive US$50 (A$76) of on board credits on their first sailing.
“Uniting our loyalty programs under one framework ensures our guests are recognised and rewarded seamlessly across all Ponant Explorations Group brands,” said Deb Corbett, Chief Executive Officer, Asia Pacific.
“This Status Match initiative strengthens the value we offer our most loyal travellers and reflects our commitment to providing an elevated and consistent guest experience.”
Find out more about the Status Match initiative here. JM
