AMERICA’S NFL Superbowl is a fabulous
time of year when the halftime show and
the wondrous array of commercials often try
to take centre stage over the football game.
Set to be held next February at New
Jersey’s Metlife Stadium, just outside of
New York, companies far and wide are
well and truly planning their corporate and
promotional assault on America’s public,
with Norwegian Cruise Lines no exception.
According to USA Today, the line’s newest
ship as of that point – the 4,028 passenger
Norwegian Getaway – will be turned into a
floating hotel and entertainment venue for a
few days leading up to and during the game,
courtesy of Anheuser Busch, and themed as
the Bud Light Floating Hotel.
The ship will be open for lodging bookings
from the Thursday prior to the game until
the Monday morning afterwards, with Bud
Light decals to be plastered throughout
cabins and all onboard items including
pillows, hand towels and shampoo bottles.
In addition to a host of special events
taking place onboard during the four-day
party, Bud Light will also have its logos
plastered on the surrounding dock and pier.
