VISITBRITAIN brings the UK to Sydney. Luring Australian cruisers to Britain just got easier with the release of the latest installment in the Bond saga, Skyfall. Tasked with the mission to draw Australian holidaymakers to Britain, VisitBritain painted Sydney Red, White and Blue and handed her a Martini shaken not...
VISITBRITAIN brings the UK to Sydney.
Luring Australian cruisers to Britain just got
easier with the release of the latest
installment in the Bond saga, Skyfall.
Tasked with the mission to draw Australian
holidaymakers to Britain, VisitBritain painted
Sydney Red, White and Blue and handed her
a Martini shaken not stirred, this week, at an
industry preview screening of Bond’s latest
adventures.
Chatting to CW VisitBritain’s marketing
manager Australia, Mark Haynes, said that
Bond represents the “English experience”
being iconic, rugged, exciting, breathtaking,
inspiring, adventurous, and timeless.
To this end VisitBritain’s new Skyfall
tourism
campaign pulls
no punches
simply saying
‘Bond is Great
Britain’.
Haynes is
pictured (right)
at the preview
with Bond and
Kristen Angus, communications manager
Australia, VisitBritain.
