P&O Cruises Australia has partnered with Adelaide-based Coopers Brewery to launch its very own beer brand. The in-house P&O Pacific Lager has been created in partnership with some specially selected taste-testing P&O cruising enthusiasts, who visited Coopers and sampled a variety of brews to ultimately create the limited-edition beverage. Pacific...
P&O Cruises Australia has partnered with Adelaide-based Coopers Brewery to launch its very own beer brand.
The in-house P&O Pacific Lager has been created in partnership with some specially selected taste-testing P&O cruising enthusiasts, who visited Coopers and sampled a variety of brews to ultimately create the limited-edition beverage.
Pacific Lager aims to “reflect the laid-back feeling you get when sailing on a P&O Cruise,” the line said.
The special beer has a refreshing citrus flavour with “subtle floral aroma notes and a trace of clean, crisp bitterness,” the two companies described.
Coopers National Sales Manager Heath Grosvenor said it was the first time the beer maker had taken to the oceans.
“It’s been an exciting journey to partner with another great Aussie brand and at a time when cruising is well and truly back on the cruising agenda,” he said.
To be offered across the three-ship P&O Australia fleet for $9, P&O’s Pacific Lager is “best enjoyed at sea,” Grosvenor said.
