Generally it is only grim news that makes headlines in the media so I’m pleased to be able to report that positive coverage of the cruise industry through the month of April 2011 was officially our biggest month ever. For those that are not aware one of the major functions...
Generally it is only grim news that makes headlines in the media so I’m pleased to
be able to report that positive coverage of
the cruise industry through the month of
April 2011 was officially our biggest month
ever.
For those that are not aware one of the
major functions of the ICCA is
communicating with all forms of media
about the great value that cruising
represents as a holiday option.
Through our media monitoring we
officially generated editorial coverage of
the cruise industry to the tune of well over
one million dollars (equivalent advertising
value) across Australia and New Zealand
through the month of April alone.
It is primarily travel writers that we are
dealing with (on a daily basis) who are
dedicated to making sure that the right
message about cruising is getting through
to both the trade and consumer.
Trade media (like Cruise Weekly) keep
you well informed and other areas
including print, radio and online are there
to inform the consumer.
When you think about it, we are all
consumers in one way or another and
when flicking through newspapers and
magazines, or even listening to the radio,
most of us will find editorial comment, or
well written articles, as a great source of
credible information that potentially has a
far greater value than straight advertising.
So let’s take a moment and pay homage
to the many writers that supply both trade
and consumer press with plenty of high
quality editorial coverage about our
beloved cruise industry.
Remember what they are covering will
ultimately benefit all channels of
distribution.
