PRINCESS Cruises’ ‘Captains’ Rachaelle Tyrrell (business partnership manager) and Meg Koffel (PR manager) delighted a slew of travel agencies across Sydney yesterday, with surprise sales calls. “It’s a really exciting time in cruising,” said Koffell. “Cruising is a success story of tourism, with double digit growth, and it just keeps...
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PRINCESS Cruises’ ‘Captains’ Rachaelle Tyrrell
(business partnership manager) and Meg
Koffel (PR manager) delighted a slew of travel
agencies across Sydney yesterday, with
surprise sales calls.
“It’s a really exciting time in cruising,” said
Koffell.
“Cruising is a success story of tourism, with
double digit growth, and it just keeps getting
bigger, and Princess will lead the way,” she
added.
Whilst taking the temperature of travel agencies
across Sydney to get a sense of what is selling
and what agents are talking about, the duo
also used the calls to reinforce the brand’s key
messages, including Princess’ points of
difference, such as local departures, Aussie
currency onboard and no tipping required.
The ladies were also quick to point out that
Princess has scooped up the afta Best Cruise
Operator (Australia) award for the past three
years running.
Also on the agenda was ensuring agents
were aware of the brand’s ‘100% Relaxation,
Rejuvenation, Exploration’ campaign, whereby
cruisers can save between 10% and 35% off a
selection of NZ, South Pacific, Asia, Australia,
European or Alaskan voyages.
The cruise line is also offering, for a limited
time, a free balcony upgrade.
Alan Edwards, manager at Flight Centre
Epping is pictured above between Tyrrel (left)
and Koffel (right).
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