Royal Caribbean is about to put its food where its mouth is, in more ways than one.
The cruising giant will launch its second television advertising campaign in conjunction with hit Channel 7 show My Kitchen Rules.
Viewers of the program will see comparisons of the dining quality available onboard RCI vessels alongside dishes created by the show’s contestants and introduce some of the onboard F&B crew.
“My Kitchen Rules is the perfect fit for us because at Royal Caribbean International, we pride ourselves on our range of world class dining options onboard all of our ships,” RCI commercial director Sean Treacy said.
To celebrate, RCI has launched a new ‘Wine & Dine Deal’ offering a free Premium Beverage Package & gratuities on selected bookings.
Further incentives include US$200 onboard credit per room for Balcony or Suites booked.
The offer is on sale until 11 Apr.
