OCT’S Cruise Month generated record interest in cruising, according to analysis by Cruise Lines International Association (CLIA). Record levels of engagement from both consumers and advisors produced Cruise Month’s best-ever results, CLIA said, with social media reach more than doubling from the previous year. Oct’s digital activities, which included social...
OCT’S Cruise Month generated record interest in cruising, according to analysis by Cruise Lines International Association (CLIA).
Record levels of engagement from both consumers and advisors produced Cruise Month’s best-ever results, CLIA said, with social media reach more than doubling from the previous year.
Oct’s digital activities, which included social media activity and digital advertising, resulted in major increases in consumer engagement over last year’s campaign, including a 285% increase in clicks generated via LinkedIn and a 140% increase in clicks via Facebook and Instagram.
New visitors to the CLIA website increased by 12% over the previous year, while overall page views increased 33%.
More than 3,000 CLIA advisors visited the Cruise Month Toolkit to make use of its marketing resources, a 51% increase over 2024.
Advisors also increased their involvement in this year’s expanded Cruise Month webinar program, with more than 4,800 webinar registrations over the month, a 43% increase on 2024.
CLIA Managing Director Australasia Joel Katz said the campaign’s increased support “has helped lift the excitement around cruising”.
